Client

ZF

Industry

Technology

Year

2020

Duration

6 Months

(01)

Overview

How will we use the car when we no longer have to drive ourselves? This feasibility study presents a multimedia system that is easy to use, versatile, and reliable – transforming the car from a vehicle into a living space.

Close-up of MMUI multifunctional rotary controller with illuminated ring for user interaction.
Close-up of MMUI multifunctional rotary controller with illuminated ring for user interaction.
Close-up of MMUI multifunctional rotary controller with illuminated ring for user interaction.
Close-up of MMUI multifunctional rotary controller with illuminated ring for user interaction.

(02)

Challenge

The challenge was to make productive use of the time gained in the car while strengthening the user experience. The task was to balance digital interfaces with the need for tactile interaction.

Concept visualization of MMUI rotary controller with interface annotations highlighting functions and user interaction.
Concept visualization of MMUI rotary controller with interface annotations highlighting functions and user interaction.
Concept visualization of MMUI rotary controller with interface annotations highlighting functions and user interaction.

(03)

Result

The dashboard concept makes operation simple, displays information clearly, and uses space intelligently. It was developed together with the automotive industry up to the “look and feel” stage.

Final MMUI system combining tactile rotary control and digital display for a seamless in-car user experience.
Final MMUI system combining tactile rotary control and digital display for a seamless in-car user experience.
Final MMUI system combining tactile rotary control and digital display for a seamless in-car user experience.
Awards: German Innovation Award Winner 2022, German Design Award 2023, Red Dot Award 2023 ‘Best of the Best’.
Awards: German Innovation Award Winner 2022, German Design Award 2023, Red Dot Award 2023 ‘Best of the Best’.
Awards: German Innovation Award Winner 2022, German Design Award 2023, Red Dot Award 2023 ‘Best of the Best’.

(04 Projects)

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